“Artificial Intelligence (AI) is playing a pivotal role in unlocking innovation opportunities for SMEs within the fashion industry – optimizing the ideation process, enhancing efficiency, accurately forecasting trends and consumer preferences and empowering informed decisions based on data-driven insights. By embracing AI, SMEs can harness its transformative potential to stay competitive in a rapidly evolving market. I’ll be exploring how AI serves as a bridge towards achieving greater sustainability in the fashion industry, as well as the critical issue of data bias in AI and the potential implications for jobs affected by these emerging technologies.“